The Cocktail Club
The Cocktail Club emerged during the challenging times of the COVID-19 pandemic to address a growing need in the market: delivering high-quality cocktails and cocktail-making kits to people’s homes. This innovative business set out to elevate the at-home cocktail experience by providing carefully curated kits with premium ingredients and recipes. When The Cocktail Club sought to enhance its brand identity and marketing efforts, they turned to 94 Agency for expert assistance.
- Logo Design
- Business Cards Design
- Social Media Content
- Cocktail Instruction Guide Designs
- Cocktail Bottle Label Designs
- Marketing
Show Reel
Take a look at some of the work we did for The Cocktail Club
Working collaboratively to achieve desired outcomes.
We continue to work with The Cocktail Club with their design and branding, also helping to create a social media content plan and regular content including videos and images moving forward.
Brand Identity Transformation
94 Agency embarked on a journey to rebrand The Cocktail Club, aiming to make it an instantly recognisable name in the cocktail kit delivery space. The strategy involved:
- Crafting a captivating and versatile logo that encapsulated the essence of cocktail culture and home enjoyment.
- Designing cocktail menus and instructions on how to make them in your home.
- Developing cohesive bottle labels and packaging designs that would make The Cocktail Club’s products stand out in the market.
- Designing business cards that embodied the brand’s personality and facilitated future connections with partners and clients.
To ensure The Cocktail Club’s presence was felt in the digital landscape, 94 Agency implemented a strategic approach:
- Developed a social media content calendar that highlighted the uniqueness of each cocktail kit, engaging customers with enticing visuals.
- Executed interactive social media campaigns, including contests and giveaways, to boost engagement and grow the brand’s online community.
- Leveraged influencer partnerships to reach a wider audience and build credibility.
- Constantly analysed data to optimise the strategy for maximum impact.
